From January to November this year, Dongfeng Chaoyang Diesel Engine Co., Ltd. (hereinafter referred to as “Dongfeng Chaochaiâ€) sold a total of 161,881 engines, an increase of 23% over the previous year, which was higher than the industry's 19% growth rate, and achieved sales of 2.2 billion yuan; The year can sell 172,000 units of the whole machine, achieving sales of 2.4 billion yuan, once again creating a new record of Dongfeng Chaochao. In the face of these achievements, Zhao Haijun, deputy general manager and general manager of sales company, Zhao Haigang, paid more attention to the calm thinking behind the hot market and a rational grasp of the overall market situation. "In the long run, China's auto industry still faces a crisis, especially in the parts and components industry. There are problems such as small scale, decentralization, low level of duplication, weak technological innovation capability, extensive operations, etc. We have been pursuing the long-term development of the company and upgrading. The core competitiveness is a must-do thing," said Zhao Haigang. Improve the quality of the company “The continuous high-speed development of the domestic automobile market has covered many problems in the development of the company. After the turning point in the market, the various business malabilities concealed by the company will be revealed. Therefore, technological innovation, management innovation, talent reserve, etc. We need to continuously improve the quality of our company," said Zhao Haigang. The improvement of the quality of enterprises first comes from technological innovation and leadership. Dongfeng Chaochai has taken the form of self-developed, joint development, and direct introduction of products and technologies. It has formed five product platforms: 102, 3L, D, 4A, and gas series. The power range covers 40-180kW, and the entire series has reached the national III emission level. Among them, the 4102 engine of 100-120KW has taken the lead in forming the volume production capacity of the national IV emission level. At the end of 2009, Dongfeng Chaochai's full range of engines will reach the National IV emission level and complete the pre-research work for the National V engine. At the same time, Dongfeng Chaochai used the principle of coexistence of multiple technical routes in the R&D of the National IV and National V products. It was jointly developed with Austrian AVL, Tianjin University and other partners, whether EGR+POC, SCR, or DPF's technical route. , are applied in different models to meet the user's multiple requirements. Zhao Haikou said that in improving the quality of the company, Dongfeng Chaochao has a provincial-level technology center with decades of experience in engine research and development, and has a first-class expertise in engine engineering technology research, design, testing, calibration, and process technology research. Talent team, many of whom are engineers and technicians who have studied in Japan, the United States, Germany, Austria, Brazil and other countries, have advanced international engine design concepts and R&D technical capabilities. Dongfeng Chaochai has also established a research and development center in Shenyang Economic and Technological Development Zone, which covers an area of ​​70,000 square meters. After completion, it will have the inspection, material analysis, and fatigue tests to improve and develop European III and Euro IV diesel engines and the main components of the engine. Other research and development capabilities. At present, Dongfeng Chaochai has built 3 high-level professional diesel engine assembly production lines, including 2 headquarters in Chaochao, and 1 in Hefei, with an annual capacity of 210,000 diesel engines. Machining equipment is mainly imported from Japan, the United States, Germany, Italy, Canada, Russia and domestic high-end equipment, flexible production capacity, to meet the Chaochai crankshaft, camshaft, connecting rod, body, cylinder head and other five major parts of the production needs . Create an advantage brand "The sustainable development of a company, brand building is very critical." Zhao Haigang said that nurturing a brand is a long-term and arduous task. Based on this profound understanding and thinking, Dongfeng Chaochai has been committed to brand building in recent years. . "High-quality power Chaoyang diesel engine" is the brand that Dongfeng Chaochao strives to build. This brand contains three main appeals: First, one step ahead. Dongfeng Chaochai insists on continuous innovation in technology research and development, manufacturing and manufacturing, corporate management, and commodity services in the course of business operations, and leads the development of the industry. For example, it strives to promote the application of new materials and technologies, continuously develops new products, and takes the lead in R&D and production. China's first OHC (overhead camshaft) diesel engine, vigorously develop new gas engines, etc.; second, low use cost. Dongfeng Chaochai not only provides users with good products, but also promotes the use of science. Through various activities, users can exchange experience and gain experience. Third, social responsibility. Dongfeng Chaochai regards the “green environmental protection†of its products as its own responsibility and takes the lead in the development of the industry. Dongfeng Chaochai has also been committed to public welfare undertakings. In 2007, Dongfeng Chaochai started a large-scale charity event “Caring for the Western Waving in Chinaâ€. Dongfeng Chaochai sells a diesel engine in the country and takes out 3 yuan from it for the construction of local Hope Primary Schools in the four provinces of Ningxia, Gansu, Qinghai, and Shaanxi, and has dedicated the DPRK people's responsibility and love to the children in the western region. Zhao Haikou said that all marketing activities carried out by Dongfeng Chaochai are centered on the brand building of "high-quality motive Chaoyang Diesel Engine." For example, participating in off-road rally competitions, holding the Chaochai Culture Festival, cultural interactions with strategic partners, launching new product promotion campaigns with domestic automakers, launching a special issue of “Dong Chai Fengâ€, pioneering experiential marketing campaigns, etc. . On October 1, 2009, Dongfeng Chaochao CYQD32 engine equipped with BAIC "Warrior" military vehicles to participate in the National Day celebrations 60th military parade ceremony, once again allow the people of the country to enjoy the style of Chaoyang diesel engine. Through the development of these activities, the connotation of the brand "High-Quality Power Chaoyang Diesel Engine" has been continuously enriched and improved, and has been recognized by a wide range of users. At present, Dongfeng Chaochai Diesel Engine Co., Ltd. has supplied more than 100 domestic auto companies such as Dongfeng Motor, Jianghuai Automobile and Nanjing Iveco, with more than 1.7 million social possessions; in the pure truck market with a 2.0T-3.5T load, Dongfeng Chaochai Market With a market share of more than 30%, it is hailed as "the first brand of China's light commercial diesel engines." "Let the world drive its own horsepower." This is Dongfeng Chaochao's brand in the overseas market. In 2007, Dongfeng Chaochai established an overseas business division, which divided the overseas markets into four regions: North Africa and the Middle East, South America, Southeast Asia and the Commonwealth of Independent States. Established overseas business offices in Algeria, Colombia, Vietnam, and Kazakhstan, established service stations in Colombia and Venezuela, and service systems in Kazakhstan, Algeria, and Vietnam have begun to take shape. Planning long-term development “The Twelfth Five-Year Plan for Automobile Industry that is about to start planning will clearly state that the development goal of the Chinese automobile industry in the next five years is to transform from a 'car big country' to a 'car power country'. As a member of the Chinese automobile industry, how to achieve long-term development? The strategic vision, playing its own role in this tough battle and becoming one of the outstanding ones is worthy of our serious consideration.†Zhao Haikou said. Based on long-term strategic considerations, in 2009, Dongfeng Chaochai established a commodity market planning committee to ensure the scientific nature of marketing strategies to adapt to the rapidly changing market. At the same time, taking the market segmentation as the direction, the original product part will be the truck, passenger car, and engineering vehicle divisions, and the work will be detailed to various market segments, which will effectively promote marketing. In this strategic arrangement, in 2009, Dongfeng Chaochai achieved great progress in the field of construction machinery, especially in the fields of dump trucks and forklifts. As of October, 5142 sets of special products have been completed and it is expected that 7407 sets were completed, an increase of 155.8% over the same period last year. With the acceleration of urbanization and the continuous increase in farmers’ purchasing power, the demand in the rural market is at a stage of transition from agricultural vehicles to small-bore diesel commercial vehicles. At the same time, the implementation of a series of relevant national policies will continue to promote the rapid development of small-bore diesel commercial vehicles in the rural market. Dongfeng Chaochai spotted and seized this opportunity to enter the small-bore engine market. At the end of 2008, Dongfeng Chaochai proposed the CY4A (480, 485, 490) series diesel engine development plan, and in 2009 he used Hefei plant resources to form a production capacity of 50,000 units, which will be fully promoted in 2010. The development of this gear engine market has optimized the product structure and has a broader product coverage. Zhao Haigang said that Dongfeng Chaochai will open up new markets, meet new challenges and seize new opportunities with innovative thinking, and create a new situation for career development. Stainless Steel Wood Screws, Torx Wood Screws, Security Wood Screws Ningbo Brightfast Machinery Industry Trade Co.,Ltd , http://www.brightfastener.com